🍷 Case Study: SEO optimization and Web Design for a Georgian Wine Importer

How JKI Marketing Elevated Corus Imports’ Online Presence with a Strategic, Modern Website

At JKI Marketing, we create websites that work — not just look good. Our recent collaboration with Corus Imports, a premium Georgian wine importer in the U.S., is a perfect example of how smart design, content strategy, and SEO come together to drive lasting results.

The goal was to craft a digital experience that’s modern, informative, and conversion-focused — especially for wine distributors and wholesale buyers.

🎯 Web Design Goals for the New Website Design

As a web design agency focused on SEO and user experience, we identified several priorities for this project:

• Redesign the site using Wix Studio for flexibility, speed, and responsive control

• Rework content with SEO in mind, targeting industry-specific keywords

• Create a user-friendly experience for wholesale wine buyers and partners

• Modernize the site visually while maintaining cultural authenticity

• Improve navigation and information flow to reduce bounce rates and increase engagement

🧩 SEO Optimized Website Structure and Content Strategy

Every page of the new Georgian wine importer website was developed with on-page SEO best practices in mind. This included:

• Optimized page titles and meta descriptions

• Keyword-rich headers and subheaders

• Rewritten, high quality structured content that speaks to both search engines and decision-makers

• Alt tags and internal links to support crawlability

• Clearly organized navigation for better dwell time

🎨 Contemporary Web Design

Using Wix Studio, we created a clean, mobile-responsive site that feels both modern and fun. Instead of overwhelming users with dense text, we introduced an easy-to-navigate layout, subtle Georgian design accents, and updated brand visuals that better match the premium quality of the wine.

This isn’t just a pretty website — it’s a working sales tool.

🧭 User Experience Designed for B2B Wine Buyers

Corus primarily serves a B2B audience — wholesale distributors, restaurant buyers, and specialty retailers. The new structure guides users quickly to:

• Wine categories and brand stories

• Production details and grape types

• Distributor contact info and sales inquiries

• Educational content about Georgian winemaking

📈 Results: SEO Improvements, Longer Engagement, and a Fresh Look

The impact was immediate. After launch, Corus saw:

• 📊 Improved time-on-site — visitors are staying longer and exploring more pages

• 🔍 SEO gains from fully reworked content, clear page hierarchy, and keyword targeting

• 🖥️ Positive feedback on the new look — both from industry partners and end customers
  

The site now functions as both a brand showcase and a conversion-friendly tool — something every wine importer or B2B distributor should strive for.

📌 What This Means for Your Business

If you’re a B2B brand, your website should be more than a digital placeholder. It should reflect your brand story, support your sales process, and be optimized to appear in search results when it matters most.

At JKI Marketing, we help companies like Corus Imports succeed online with:

• ⚙️ SEO-focused web design

• 📱 Wix Studio development

• ✍️ Strategic, conversion-driven content

• 📊 Custom UX for B2B audiences

📞 Looking for a Web Design or SEO Agency?

Let’s build a site that does more than just sit there. Contact JKI Marketing, your trusted web design agency for SEO and strategy, and let’s talk about what’s next for your brand.