Every business person should embrace the importance of having a website to achieve their goals. The modern consumer turns to the internet for everything, from product reviews to locations and shopping. One of the first steps you must take to ensure a successful business is to build your website, adding all necessary sections and pages that have clear purposes and encourage your customers to take action.
However, building and publishing your website isn’t enough. Simply being present on the internet serves nothing unless you are visible to potential clients. It’s extremely important to ensure that your target audience is able to find your website, knows about it, and keeps visiting it regularly. Here are the 5 steps to take after building a website that will help your SEO and will bring more traffic to your website:
Step 1: Submit your Website to Google Search Console
We all know how often we turn to Google and how much we rely on its Search Results. Building your website right way is just the beginning. The second step would be connecting your website to Google’s free tool ‘Google Search Console’ is a necessity for website owners.
Google Search Console offers loads of metrics to analyze website performance. To discuss a few, you’ll be able to see where your website ranks in the search results, what keywords are most relevant in bringing traffic to your site, monitor how the website’s mobile version is doing and so on.
Step 2: Connect and Share on Facebook and Other Social Media Platforms
Besides search engine optimization, social media platforms are the best way to increase your audience reach and keep your customers informed of any product updates. They serve to drive user traffic to websites with little or no costs. Facebook, Twitter, Pinterest, Reddit, and LinkedIn are some platforms that allow increasingly specified consumer targeting at minimal possible costs. Also, these are great platforms for Social Media Marketing, which would help to keep your customers engaged.
Step 3: Create a Google Business Page
Creating a Google business page registers your business in Google’s records, which further facilitates search engine optimization. It serves as a free tool that manages how your business appears on local searches and maps. You simply need to add details such as your business’ name, office hours, location, addresses, etc. You can do it via your Digital Marketing company, Website Designer or on your own. However, always make sure that you keep the access information handy and know that account associated with your own Gmail.
Step 4: Create a Review Link
Once you’ve created your Google business page, you can share a short URL with customers through its dashboard. Using the URL, customers can check your business profile as well as share their reviews. All businesses with a Google business page can share the short URL. This is another effective way of attracting user traffic and generating leads.
Step 5: Continue Adding Information and Updating Your Website
One of the most crucial aspects of search engine optimization and obtaining maximum traffic is the regular updating of information on the website. Google crawler gives high importance to websites with highly unique content. The more unique the content, the more effective it will be in improving your rankings.